While reading an article in today’s New York Times, I saw the following sleazy ad: How tall is Paris? Answer correctly to receive your Pink Laptop You’ve probably seen this genre of ad before, which offers free merchandise for a trivial task — of course, the ads always state that “Details Apply” in tiny text (I wonder how the FTC feels about these “details”). As stupid as these ads are, they’re not much worse than the advertisements for escort ...

tags: digital publication, nthe, tiny text, scummy, trivial task, back pages, free merchandise, sad state, nyt, escort services, new york times, ftc, advertisers, advertiser, tiffany, advertisements, laptop, publishers, genre, advertisement

A couple of years ago, Richard Rutter wrote Compose to a Vertical Rhythm, which described how web developers could use CSS to maintain proper vertical typographic rhythm when designing pages. The technique is fairly straightforward, requiring some basic math to ensure consistent margins and leading across all page elements. One issue that many people face with this technique, is that vertical rhythm can easily be thrown off by non-text elements, such as images. To illustrate, here’s ...

tags: richard rutter, page elements, text elements, basic math, web developers, rhythm, margins, jquery, images