Those attending Mix 07 next week in Las Vegas might be interested in going to Beyond the Reader: Improving the Online Media Experience, a panel discussion featuring yours truly (along with Roger Black of The Font Bureau/Danilo Black and Tom Bodkin of the New York Times). It’s currently scheduled during the first timeslot on Wednesday morning. Here’s the abstract: Is it really possible to make online narrative content glamorous? Smart designers are complementing their traditional strengths in ...

tags: smart designers, danilo black, font bureau, portal digital, traditional strengths, wpf, bodkin, tv content, new york times, timeslot, panel discussion, wednesday morning, producers, las vegas, newspapers, magazines

While reading an article in today’s New York Times, I saw the following sleazy ad: How tall is Paris? Answer correctly to receive your Pink Laptop You’ve probably seen this genre of ad before, which offers free merchandise for a trivial task — of course, the ads always state that “Details Apply” in tiny text (I wonder how the FTC feels about these “details”). As stupid as these ads are, they’re not much worse than the advertisements for escort ...

tags: digital publication, nthe, tiny text, scummy, trivial task, back pages, free merchandise, sad state, nyt, escort services, new york times, ftc, advertisers, advertiser, tiffany, advertisements, laptop, publishers, genre, advertisement

Fred Wilson has a wonderful post today on what can only be described as Digital Darwinism, a phrase coined by Evan Schwartz as the title for his 1999 book. The news is full of stories this year end about the impending bankruptcies of retailers, newspapers, auto manufacturers, banks, and a host of other businesses that have been the mainstay of corporate america for the past 100 years or more......This downturn will be marked in history as ...

tags: free case law, american lawyer media, digital darwinism, change lawyers, legal periodicals, evan schwartz, general publishing, legal publishing, nthe, legal directories, fred wilson, legal content, legal advertising, business models, creative destruction, auto manufacturers, dramatic changes, secondary sources, innovative technology, moneys

Bill Pollak, CEO of Incisive Media North America (parent to American Lawyer Media), and I have been exchanging thoughts on Twitter the last couple days about journalists leaving main stream media (MSM) to go solo. The discussion was precipitated by my views that legal publishing, like we've seen with newspapers, is going to see some upheaval. I see opportunities for journalists who've lost their jobs or are at risk to do so to start their own ...

tags: annenberg school for communication, american lawyer media, networking models, digital entrepreneurs, information initiatives, university of southern california, audience development, looking for a new job, management models, incisive media, plan marketing, legal publishing, social networking, entrepreneurism, content production, stream media, six figures, business models, advertising strategies, alternative news